See how I can help you move forward.
Whatever chair you’re in, I’ve sat in it, so you get judgement that’s lived it, not theory.
Whether you’re a founder or CEO carrying every call, a start-up or scale-up that needs experience in the chair now, a board wanting a commercial voice, a portfolio professional building your own path, or an investor weighing a bet, take the seat that fits and see exactly how I move you forward. Or let’s just talk.
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FORFounders & CEOsYou carry every big call, often with no one honest, experienced and outside the noise to think it through with.LEARN
FORBoards & DirectorsYour board needs a commercial voice that drives growth and creates value, not another pair of hands on governance and oversight.LEARN
FORPortfolio ProfessionalsYou're building a portfolio career of your own, and want the peers, structure and hard-won playbook of someone who's already done it.LEARN
FORInvestorsYou need a clear-eyed read before you back it, and hands-on value creation across the portfolio once you have.LEARN
Whether you’re a founder whose growth has stalled, a CEO pivoting the model, or a board strategising the next stage, before you spend more on sales, marketing or lead-gen, it’s worth knowing your own foundations aren’t quietly sabotaging you. This is the honest, two-minute read: where you’re strong, where you’re exposed, which foundation is most likely to stall your next stage, and the two or three moves that matter most in the next 90 days. Explore the wheel below, the same one you’re scored on. It’s not a fixed sequence; the diagnostic surfaces which matter most for you, right now.
Beyond making money, what future are you building toward?
A clear purpose creates momentum, alignment and resilience. When founders lack purpose, vision, a mission and values, everything that follows becomes guesswork.
Tap or hover the wheel to explore each foundation, then take the Scorecard for your own read.
Take the Scorecard
Free, no sign-up, 2 minutes, your personalised growth-readiness read, straight back to you.
Kenyan-born, Wimbledon-raised, a force for good by instinct. I’ve identified servant leadership to be my purpose and my portfolio life reflects that, sharing what I’ve learned so others can grow, and launching PXO with my partner Mike for the movement of professionals who, like me, do many things well in more than one place at once.
Behind the warmth is a hard commercial record: I've founded and run companies, sat on boards, backed founders as a venture-capital partner and built my own practice, every seat at the table. Zero-to-£12M scale-ups, £28M raised, losses turned to profit, and a US tech board through a $20M Series B.
The warmth and the story are the whole reason the ZED brand exists, commercial, yes, but me, too.
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I came to Zed needing real clarity for my portfolio career and to build my revenue streams properly, held to account, guided without distraction. His Business Growth Foundations programme took me from jumbled ideas to a clear product-market fit and a real go-to-market plan. Knowing what to do and actually doing it are very different things, here Zed made a world of difference. Straight, generous, and worth every conversation.James Bebbington · Growth Strategy Consultant & Fractional Commercial Director
I ran a pub and wanted to expand into a glamping venue, exciting, but a big, risky leap. Zed brought structure to the ambition: aligning the team, pressure-testing the case for change, then proving genuine product-market fit and a commercial strategy I could back. Demanding in the best way, he wouldn’t let me skip the hard questions. The venture’s on solid ground because of it.Daniel King · Owner, Route 66 Eats & Stone Circle Glamping
I’ve been mentored by Zarir since my early days pitching at Imperial’s Enterprise Lab, and he’s been a constant anchor as my ideas grew from a concept into a scalable portfolio of businesses. He pushed me relentlessly to nail product-market fit before scaling, and the foundations he teaches proved so effective that I’ve gone on to mentor other ventures myself. Every founder needs a mentor like Zarir.Arjun Cheruvally · Founder, AImploy · Startup Manager, Soul Incubator (UAQ)
Zed guided us through his Business Growth Foundations programme, from Passionate Purpose through six structured stages to Product-Market Fit, then translated that into a full go-to-market strategy: website, value proposition, PR and the commercial infrastructure to scale. He brings genuine rigour, asks the right questions, and delivers frameworks that are practical rather than theoretical. Moricon is a better-positioned business as a result.Susan Moritz · Co-Founder, MORICON Consultants
As a fellow founder on the London Mayor’s International Business Programme, Zed helped me curate my thoughts and a business hypothesis aligned to my values, and navigated me through essential product-market fit exercises. I am thankful for his inspiration, expertise and humanity.Naheed Afzal LLB (Hons) · CEO, Contracts IT Limited
Zed was instrumental in helping me understand how to ideate my scaling, prepare a revised hypothesis and product-market fit. This foundation led to the business commercialising optimally, reviewing sales process, product, pricing and offer. The breadth of Zed’s experience meant there were practical solutions for each stage.Cara de Lange · Founder & CEO, Softer Success
Zarir worked as an interim consultant for our organisation to design and deliver strategically important change projects for clients. He created a positive impact right from the start: calm, well-organised and focused on the end outcomes, bringing a breadth of business experience and exceptional communication skills.James Elworthy · Former Director, North Highland UK
Recruited as CEO at a difficult time, Zed quickly re-connected the business with its market and built a constructive, empowered culture, strategic vision with real operational strength.Dr Vivek Muthu · Director & Investor, StepJockey
He brought clear thinking and great change-management experience, every aspect of people, process and system change considered and delivered, not treated as a tick-box exercise.Mike Povey · Former Head of Strategy & Performance, WREF, GSK
Beyond holding the executive to account, Zed advised on change management, corporate sales, value-proposition design and M&A. His years serving this company are testament to his contribution to the board.Paul Hemsley · Chief Financial Officer, WRLD Inc.
