Challenge
Absolute, a disruptive insurance-claims outsourcing business and a strategic investment of The Innovation Group, was losing around £750,000 a year. Its two talented, industry-known principals were in an adversarial partnership, and there was little professional business development, marketing or governance, and nothing positioning the business for growth.
Solution
Following a due-diligence review, and on the back of new funding, Zed took leadership as interim CEO to mentor and direct the two principals. He drove stringent cost control, disciplined monthly accounts and debtor control, rebuilt a fit-for-purpose structure, and led a full business-development programme, including training, product-market-fit, re-branding and CRM, focused on winning large insurance-claims divisions.
Results
Break-even within six months. Within twelve, the business was showing 200% revenue growth, a £2.5M run-rate and a 19% net contribution, positioned for a buy-out and a good return for both principals and investor.
Are you an investor holding a business that is bleeding cash, with founders at odds or without direction and no route to growth?
The turnaround is rarely just cost. It is realigning the people, rebuilding the commercial basics, and pointing the whole business back at the customer.
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