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NAVIGATE.

ADVISE.

INSPIRE.

"Hi, I’m Zed. I am a multi-format business advisor, making a practical difference as I advise, navigate and inspire you, in your business and life, bringing confidence and prosperity to your desired version of success."

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PASSIONATE PURPOSE

Making a difference in the service to others is central to my passionate purpose. I work with aspiring business leaders, entrepreneurs, investors, mentees, friends and families in their business growth (ad)ventures.  Whatever your business challenges, it's likely I can offer a practical and affordable solution and results. Fast.

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MAKING A
DIFFERENCE

Centred around my passionate purpose, I am happiest striving to be a force for good and sharing what I have learnt in the last 40 years. If you are an individual with an idea, an entrepreneur with a start up, or you have an established business ready for growth, I can add value immediately. No magic wand, no BS, just practical, proven routes to success. Check out what some of my “collection of nice people” have kindly said about me below.

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When Zed was appointed CEO by investors after a difficult post-inception period, he quickly identified the complex challenges, re-organised the business to reconnect with the market. Zed’s contribution was immense, he has an eye for detail while focused on the big picture, creating a clear vision and empowering the team.

Dr. Vivek Muthu

Investor & Former Director

StepJockey

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"As interim Consultant (Project Lead) on an organisational transformation project, Zed brought clear thinking and great experience of change management to bear, an ability to interact with senior leaders in all global regions and grow knowledge quickly."

Mike Povey

Head of Strategy and Performance,

Worldwide Real Estate and Facilities

GlaxoSmithKline PLC

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"As a fellow founder on the London Mayor’s International Business Programme, Zed helped me curate my thoughts and a business hypothesis aligned to my values, and navigated me through essential product market fit exercises. I am thankful for his inspiration, expertise and humanity."

Naheed Afzal LLB (Hons)

CEO, Contracts IT Limited

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"Zed’s advice was a game-changer for us during the Imperial College Global Challenge in 2023. His energy and passion for innovation are infectious, but it’s his knack for asking the right questions that blew me away. His strategic thinking pushed us to think bigger, so subsequently I invited him to be Chair of our Advisory Board."

Arjun Cheruvally

CEO, Almploy

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"In his role as Independent Non-Executive Director appointed to support growth at the US metaverse platform company, Zed provided robust advice to the Chair & Board, as well as strategic consultancy on corporate sales and potential M&A opportunities in the corporate health tech and wellness sectors."

Paul Hemsley FCCA

Former CFO, WRLD Inc.

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"Zed was instrumental in helping me understand how to ideate my scaling, prepare a revised hypothesis and product market fit. This foundation led to the business commercialising optimally, by reviewing sales process, product, pricing and offer. The breadth of Zed’s experience meant there were practical solutions for each stage."

Cara de Lange, Success

Founder & CEO, Softer Success

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"Zarir worked as an interim consultant for our organisation to design and deliver strategically important change projects for clients. He created a positive impact right from the start: he was calm, well-organised and focused on the end outcomes. Zarir brought a breadth of business experience as well as exceptional communication skills."

James Elworthy

Former Director,  North Highland UK

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MY PORTFOLIO

Formerly a corporate executive and then venture capital partner, I have been a portfolio and fractional professional for the last two decades, embracing an evolving kaleidoscope of overlapping business activities driven by my passionate purpose and drawing on the varied experience that I have.

I work as a Business Consultant, Peer to Peer Forum Leader, Interim/Fractional Director & NED, Commercial Strategy Expert, Masterclass Course Leader, Mentor, and a Live and Virtual Speaker and Facilitator.

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